Blogging the life of a second year architectural studies student at unsw.
EXP3: submission.
Tuesday, June 19, 2012
Overall screen captures of the Headquarters for Coca Cola and Facebook situated in a bridge spanning across a valley.
Coca Cola Headquarters:
The inspiration of coca cola headquarters was focused upon the company's extensive use of marketing to advertise and raise awareness of their product. It is this marketing strategy which has allowed coca cola to become popular with consumers and gain an edge over it's competitors and causing it become one of the most powerful companies in the soft drink industry. This particular focus on the company's use of advertising is highlighted in the design through the purposeful blatant "C"s of the headquarters. In addition, the use of the colours red and white parallel the Coca Cola logo.
Facebook Headquarters:
The inspiration of the Facebook headquarters is focused upon two key aspects: the lack of privacy/personal user information, and connectivity of it's users. Facebook is a social networking site and as discussed in the word mash up is extending into every corner of the internet, targeting to control and dominate consumer confidence with a cavalier disregard to privacy. This aspect of its powerful nature is emphasized through the wide open spaces of the headquarters and glass exterior walls so that nothing is hidden. The second aspect of "connectivity" is what attracts consumers to Facebook, forming an interconnected web of internet users. Starting from just one person and expanding to 900 million users, this potential to grow exponentially is what makes Facebook so powerful. This concept is underlined through the shape of the headquarters as the building starts at a single point but its surface area and levels grow as you go upwards. In addition, the use of the colors blue and white parallel the Facebook logo.
Meeting place and Dining table:
The key concept of power for my meeting place and dining table where two VIPs from each of these powerful companies meet is "equality" as an understanding must be reached. Thus it is important to take into account compromises must be made and that's why I designed the center of the dining table as the lowest point as both must agree.
http://sketchup.google.com/3dwarehouse/details?mid=cc7272089a63231b9898783cbdfa1a7
http://www.4shared.com/rar/qoGxcepQ/ARCH1101_YANG_EXP3.html?
The key concept of power for my meeting place and dining table where two VIPs from each of these powerful companies meet is "equality" as an understanding must be reached. Thus it is important to take into account compromises must be made and that's why I designed the center of the dining table as the lowest point as both must agree.
http://sketchup.google.com/3dwarehouse/details?mid=cc7272089a63231b9898783cbdfa1a7
http://www.4shared.com/rar/qoGxcepQ/ARCH1101_YANG_EXP3.html?
Labels: arch1101